Project Description
Unleash was a collaborative school project where product design students developed the smart leash concept and were paired with visual/graphic designers to create the brand and communication system around it. Working with Katie and D’ntrell, I helped shape the visual identity, logo, typography, color system, presentation materials, web presence, and advertising for a smart leash designed to give dog owners greater safety and control.

Purpose
The goal was to translate the product concept into a clear, approachable brand that could communicate both the technology and the everyday benefit of the leash.

Vision
The vision was to create a modern pet-tech identity that made the product feel innovative, useful, and trustworthy while appealing to active dog owners and trainers.

Impact & Growth
The collaboration connected product design with branding and marketing, creating a cohesive concept that extended from the physical product into web, advertising, audience strategy, and launch-ready visual touchpoints.